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About Outbound Emails:
Outbound is Amazon’s email campaign, featuring personalized emails following certain themes that are sent 2-4 times per week. Our team was responsible for creating the email mockups and curating products based on the days’ theme.
Some examples of email themes include: summer sale, holiday products, products for house cleaning, popular items today, etc.
Contributors:
Senior Art Director: Adriana Ruiz
Art Directors: Traci Andreassen, Tracy Mei
Copy Writer: Gloria Magallanes
Project Manager: Miranda Davinroy
My contributions:
• Created color schemes, based on client themes
• Sourced and suggested products
• Cut out and retouched products for best visuals
• Put together email mockups
• Worked with tight deadlines to deliver time-sensitive assets
Outbound Process:
• Establish email colors based on provided theme
• Source products based on theme and color
• Retouch product imagery and isolate products
• Create any needed composites for headers and banners
• Produce several iterations of banners/assets for client review
• Design email mock-ups for client presentations
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